PURE soaps are handcrafted bars made with all-natural ingredients, designed as a sustainable alternative to conventional liquid soaps. The goal was to create plastic-free, recyclable packaging that reflects the purity and craftsmanship of the product itself.

To visually capture the essence of the soaps, I developed a unique, organic pattern derived directly from the product. By lathering the soaps and photographing the delicate foam and bubbles, I transformed this natural texture into a digital pattern that became the foundation of the packaging design. Each soap variety features a distinct color palette inspired by its key ingredients and essential oils, creating a cohesive yet diverse visual identity.

This project was an exploration of how product design and branding can be deeply interconnected, using the product’s own characteristics to shape its identity. The result is a packaging system that is not only visually engaging but also reinforces the brand’s commitment to sustainability and authenticity.