KaareBroe is run by an independent cinematographer who specializes in video production for businesses. KaareBroe wanted to define its brand identity and create a strong brand image that communicates its brand values and differentiates it from its competitors. During the brand strategy workshop we identified the following brand values:
Youthful, Bold, Unconventional, Progressive, Playful,
I created KaareBroe's visual identity to communicate these values. To further reflect on youthfulness and the playfulness of the identity, the promotional material was turned into stickers.