KaareBroe, an independent cinematographer specializing in video production for businesses, sought to define its brand identity and differentiate itself from competitors. The goal was to communicate the brand’s core values—youthful, bold, unconventional, progressive, and playful—through a cohesive visual identity.

During the brand strategy workshop, we identified these key values as the foundation for the brand’s narrative. I developed a visual identity that reflects these values, with a particular emphasis on youthfulness and playfulness. One strategic element was the use of stickers in the promotional materials—an unconventional and engaging touch that brought the brand’s bold and playful personality to life while encouraging interaction and sharing among its audience.

In addition, I designed a custom typeface from scratch to be used in the logo, reinforcing the brand’s unique character. The custom typography, along with the overall design, creates a memorable, modern, and cohesive brand image that speaks directly to KaareBroe's target audience.