When Greens of Daisy, a personal brand built by content creator Bukovicsné Békefi Daisy, partnered with Herbária, Hungary’s most established herbal brand, the goal was to create a tea collection that blends modern wellness with generations of herbal expertise. This collaboration aimed to introduce high-quality, natural tea blends to a growing audience of health-conscious consumers.

As a key contributor to the project, I helped shape the brand’s visual identity and strategic direction, ensuring that the product line resonated with both Herbária’s long-time customers and Daisy’s engaged online community of over 500,000 followers.

My role involved crafting a compelling brand narrative, developing a product presentation that clearly communicates the essence of the collaboration, and writing engaging descriptions that highlight the unique benefits of each tea blend. Additionally, I worked on the marketing strategy, ensuring that the messaging aligned with both brands' values and effectively reached potential buyers.

A crucial challenge was positioning the tea collection in a way that seamlessly connected Herbária’s decades-long expertise in herbal remedies with Daisy’s approachable, lifestyle-driven storytelling. By leveraging social media, influencer marketing, and direct-to-consumer communication, we created an aspirational yet accessible product line that encourages a mindful approach to everyday wellness.

The result is a thoughtfully curated tea collection that embodies both tradition and modernity, offering natural, high-quality alternatives for those looking to prioritize their well-being. This project is a testament to the power of strategic branding, digital influence, and the seamless fusion of heritage and contemporary wellness trends.

Order products here: https://greensofdaisy.hu/